Want to Generate Buzz for Your New Business? Take These 3 Steps Now
You've probably heard that around 80 to 90 percent of start-ups fail within their first few years of existence. This is a sobering thought but, if you're thinking of setting up a venture, don't let this statistic discourage you from taking the plunge. After all, there are several things you can do to avoid failure, and one of these is to create buzz for your business even before you open your doors. By taking this step, you'll make your target audience excited about what you have to offer and make them more likely to buy your products and services. These, in turn, can help you get off to a good start and place your company on the path to success.
Not sure where to begin? Here are some tips you can use:
Give away attractive promotional merchandise
One of the best ways to grab the attention of people is to give them freebies. But don't just buy the first promotional items you see; instead, do your research and look for something that matches your market's lifestyle. If you're targeting beer lovers, for example, order eye-catching personalised stubby holders from Perth. This way, you'll provide your customers with practical products they can use on a regular basis. You'll also ensure that your merchandise will give your brand maximum exposure and help your company become more visible to your target audience.
Once you've decided what type of promotional items you'll give away, look for a company who can provide you with high-quality stubby holders in Perth and other products at reasonable rates. With the help of this firm, you'll have access to attractive and long-lasting merchandise without having to spend a fortune.
Join corporate events or even host your own
Want to interact with customers face to face and show them there's a real human being behind your business? If you do, taking part in corporate functions should be on the top of your list. You can start by joining trade shows that other companies and organisations host, which lets you exhibit your goods and/or solutions without exerting a lot of effort and spending a lot of money. Once you get the hang of it, you can move on to planning your own events to give your brand more exposure and develop your business's credibility.
Don't really know how to put corporate functions together? Don't worry since there are lots of experts who can guide you through the way. If you're based in Singapore, for instance, you can always get our help here at Absolute PR. We have the skills and experience to assist you in creating concepts for your product launches and other types events and bringing your ideas to reality. Just tell us what your needs and specifications are, and we'll help you organise an exciting, memorable and successful affair.
Create a strong presence in social media
Being highly visible in social networking sites like Facebook and Twitter is highly important for any type of business, but most especially for start-ups. With a strong presence in these websites, you can easily reach out to your target audience, inform them of what you have to offer and encourage them to try your goods and solutions. You'll also build your business's credibility and perhaps even establish yourself as a thought leader in your niche.
Some of the steps you can take to strengthen your social media presence include:
- Creating a social marketing plan. You can do this by yourself but, to make things easier, you can use specially designed platforms like Hootsuite, $99 Social and Hubspot.
- Posting things that give value to your customers. There's nothing wrong with posting about your products, services and special offers, but you also have to talk about relevant articles, ask thought-provoking questions and encourage people to share their thoughts and ideas.
- Deciding what your voice will be and sticking to it. If you want people to see your business as a chic and trendy company, for example, write your posts in such a way that they sound fresh and modern. Doing this makes you consistent and helps you stand out from the crowd.
Take these steps now to generate a strong buzz for your new business!